Job Description

A prestigious Private Equity firm is looking to hire a Director of Marketing.

Essential Duties and Responsibilities:

• Lead marketing strategy aligned with the firm's overall business development goals.
• Partner with the business development team to develop and execute targeted marketing campaigns—including ABM, gifting, email nurture, and events—tailored to the needs and interests of prospective investment targets.
• Lead top-of-funnel brand-building initiatives, including digital advertising, thematic content development, and founder-facing awareness programs.
• Execute regional and virtual events (e.g., workshops, hosted experiences, conferences) to build relationships with executives and founders of target companies.
• Manage the full lifecycle of marketing enablement—from brand awareness and lead nurturing to personalized support during diligence.
• Create and distribute thought leadership assets (e.g., case studies, webinars, founder content) and press releases to reinforce credibility and deepen engagement.
• Drive alignment between marketing and business development through enablement sessions, sales tools, and campaign coordination.
• Oversee complex marketing project timelines, from concept to launch, ensuring cross-functional alignment, timely execution, and resource coordination.
• Collaborate with sales, investment, portfolio support, and executive leadership teams to ensure alignment across all marketing initiatives.
• Monitor and report on performance metrics, including engagement scores, lead attribution, conversion rates, and ROI, using marketing analytics platforms.
• Support strategic marketing infrastructure improvements and collaborate with external vendors and partners.

Qualifications

• Bachelor’s degree and 5+ years of B2B marketing experience, ideally in private equity, financial services, or outbound B2B SaaS.
• Demonstrated success leading and executing marketing programs that directly support business development and sales.
• Proven ability to build and manage integrated, multi-channel campaigns across digital, content, events, and email.
• Experience with the following platforms is preferred: Salesforce, Pardot, Leadfeeder and General LLM (OpenAI, Anthropic, etc.)

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